THE FAIREST is a fresh initiative launched by Georgie Pope and Eleonora Sutter to support young, emerging, or independent artists and creators. We see an abundance of provocative, relevant and curious practices, under matched by exposure–THE FAIREST develops a new action for this. Artists, regardless of gallery representation or medium, typically without access to art fairs, are featured in THE FAIREST. This action is to create a new fluidity, public platform and direct visibility in the art market.
Leading up to the annual main fair, THE FAIREST collaborates with different spaces, hosting smaller scale teasers to introduce participating artists, who will collectively go on to be positioned in the main fair. Artworks are presented curated as a group show, to rather maintain meaning and relevance in a cohesive exhibition. We value ongoing artistic support, both offline and online, which is unrestricted to the main event. We envisage a variety of exchanges and formats taking place.
Teaser 01 titled, concept drop,
was the very first chapter of THE FAIREST, focused on laying the foundation with a dynamic selection of artists who set the tone.
Founded in Berlin, THE FAIREST is considerate of shipping practices and takes an experimental approach to include artists outside of the city. For example, Brussels collective Apparatus 22 participated with an audio work sent digitally and installed making use of objects on site; and Jonas Wendelin in the EU for several projects was able to print and frame his new LA River series locally.
Teaser 02, care about every body,
continued the build up of THE FAIREST values and manifesto. T02
brought the body to focus–visible or absent and conceptual, the physical, mental and spiritual body superseded.
As a first external project, THE FAIREST curated a slot as part of Direkte Auktion
Artists new and existing in THE FAIREST family were invited. As a call to action, we titled our slot: Let experiments become attitude
We desire open access for everyone, at the same time–feel welcome to visit our events with unframed vernissages and exhibition programs.
Teaser 03 is coming soon in 2022!