THE FAIREST is a fresh initiative launched in 2021 by Eleonora Sutter and Georgie Pope for young, emerging, or independent artists and creators. We see an abundance of provocative, relevant and curious practices, under matched by exposure–THE FAIREST develops a new action for this. Artists, regardless of gallery representation or medium, typically without access to art fairs, are featured in THE FAIREST. This action is to create a new fluidity, public platform and direct visibility in the art market.
Leading up to the annual main fair, THE FAIREST collaborates with different spaces, hosting smaller scale teasers to introduce participating artists, who will collectively go on to be positioned in the main fair. Artworks are presented curated as a group show, to rather maintain meaning and relevance in a cohesive exhibition. We value ongoing artistic support, both offline and online, which is unrestricted to the main event. We envisage a variety of exchanges and formats taking place.
Teaser 01 titled, concept drop,
was the very first chapter of THE FAIREST, focused on laying the foundation with a dynamic selection of artists who set the tone.
Teaser 02, care about every body,
continued the build up of THE FAIREST values and manifesto. T02
brought the body to focus–visible or absent and conceptual, the physical, mental and spiritual body superseded.
As a first external project, THE FAIREST curated a slot as part of Direkte Auktion
Artists new and existing in THE FAIREST family were invited. In a call to action, our slot was titled, Let experiments become attitude
Teaser 03, the rite to transform
was held at HOTO
, Berlin, in an iconic location on Potsdamer Straße 120, due to be replaced by a skyscraper.
Parallel to the Venice Biennale opening week, Teaser 04, non playable character
took place in collaboration with the School for Curatorial Studies Venice. Bringing 39 international and local positions together, T04 explored the overarching value of collaboration, community, and working with others. This was deepened by analysing the function that the “game” has always occupied human existence, presenting its possible and multiple declinations. The infrastructure of "Pier Fortunato Calvi" State Secondary School (located on Via Garibaldi between the Biennale headquarter venues of the Arsenale and the Giardini) served as the exhibition location, allowing for an interplay with an active local space, which risks closure due the tourism economy.
With open access for everyone, at the same time, we look forward to welcoming you to our events with unframed openings and exhibition programs.