THE FAIREST is a fresh initiative launched by Georgie Pope and Eleonora Sutter to support young, emerging, or independent artists and creators. We see an abundance of provocative, intelligent and curious talent, undermatched by exposure–THE FAIREST develops a new action for this. Artists, regardless of gallery representation or medium, typically without access to fairs, are featured in THE FAIREST. This action is to create a new fluidity, public platform and direct visibility in the art market.
Leading up to the annual main fair, THE FAIREST collaborates with different spaces, hosting smaller scale teasers to introduce participating artists, who will collectively go on to be positioned in the main fair. We value ongoing artistic support, both offline and online, which is unrestricted to the main event. We envisage a variety of exchanges and formats taking place.
Teaser 01 concept drop
in March, was the very first chapter of THE FAIREST, reflecting both an organic and very specific selection of artists who set the tone. Artworks at THE FAIREST are presented in a curatorial context, rejecting separate booths, to rather maintain meaning and relevance in a cohesive exhibition.
Founded in Berlin, THE FAIREST aims to be thoughtful about shipping practices. In T01, this resulted in Brussels collective Apparatus 22 wetransferring an audio work, Jonas Wendelin printing his new LA River series locally, upon current travels to the EU, and performance collaborators Mikołaj Sobczak (Warsaw) and Nicholas Grafia (Düsseldorf) mailing their works via post, to include artists outside of the city.
In early June, Teaser 02 care about every body,
continued the build-up of THE FAIREST values and manifesto. Care about every body
brought the body to focus–visible or absent, the figure superseded.
To visit our events, we foster open access for everyone at the same time, with unframed vernissages and exhibition programs!
Stay tuned for our upcoming project and first collaborative invitation, as part of the Direkte Auktion
. TF is in Chapter 6 with Slot 30, Let experiments become attitude,
inviting artists new and existing in THE FAIREST family.