THE FAIREST: STAY LONGER
A window intervention for ALHAMBRA BERLIN
- Showroom inside
Kurfürstendamm 68, 10707 Berlin
5-16 NOV, 2022OPENING:
Friday, 4 NOV, 6 - 11 pmWITH
Caleb Jamel Brown
Christophe de Rohan Chabot
Collo Awata x Vivien Hoffmann
Lukas Stoever x Fritz Schiffers
Ser SerpasPress + Artworks
Opening on Friday, November 4, THE FAIREST is intervening with the ground floor windows of ALHAMBRA BERLIN
, on Kurfürstendamm 68 in Charlottenburg.
In a peak situation of constant scrolling to navigate the flood of content available at our fingertips, the urgency for digital detoxing and conscious viewing is real. Gratification, emails, Ubers, playlists, food, health, sex and love must be instant. We pace the streets glued to our phones, with road crossing safety now solved by new pedestrian mobile apps.
For two weeks on Ku’damm, THE FAIREST: Stay Longer
– a window intervention for ALHAMBRA BERLIN, entices passers-by to stop in their tracks, to come closer and take an extended moment to view the installations inside the store windows. Artworks by Bastian Gehbauer, Collo Awata x Vivien Hoffmann, Hannah Hallermann, Lukas Stoever x Fritz Schiffers, Mauro Ventura and Ser Serpas are on view.
Don’t just window shop, you are also invited to step inside if TF is around–there is always a reason to Stay Longer
Daily through the windows until lateVISIT US at KU'DAMM
Nov 5 & 12 / 12 – 6 pm
Nov 8 – 11 / 11 – 7 pm
Nov 14 – 16 / 11 – 7 pm
THE FAIREST (TF) is a new curatorial platform and art fair format for young, emerging, or independent artists and creators to have direct visibility in the art market. Launched in 2021, TF actions the abundance of relevant, urgent and experimental practices, under matched by exposure. Artists, regardless of gallery representation or medium, typically without access to art fairs and collectors, are featured in TF.
THE FAIREST challenges heteropatriarchy and homogeneous norms, implementing a sustainable, community driven system as the mission basis.
Co-founders: Eleonora Sutter & Georgie Pope
Get to know us better, read our interview with the BMW Art Guide by Independent Collectors